Did you know that our cultural institute also manages a magnificent Roman villa nestled by Echternach lake? This little gem features archaeological remains, a lush garden and a visitor centre. Recently, the villa has undergone a rebranding, breathing new life into this historical site and enhancing the visitor experience.
A new look
The new logo of the villa reflects its unique architectural features and echoes the design principles that guided its builders. By incorporating elements of Roman architecture into the visual identity, the institute pays homage to the villa’s origins while making it accessible and appealing to visitors today. The rebranding of the Roman villa – now known as Réimervilla Echternach – is also a thoughtful integration into the MNAHA family, which includes the Nationalmusée um Fëschmaart and the Musée Dräi Eechelen. The villa’s visual identity aligns with the broader aesthetic of the other museums under the institute’s management, ensuring a cohesive and recognisable brand.
Tom Lucas / MNAHA
Improved wayfinding
One of the changes accompanying the rebranding is the enhancement of the visitor centre. Recognising the importance of ease and enjoyment in the visitor experience, the institute has improved wayfinding throughout the villa. Clear signage guides visitors through the site, ensuring they can easily navigate and fully appreciate the villa. New booklets for our English and Dutch-speaking visitors are also on offer, which cover different aspects of the villa: the rooftop view, architectural features, daily life and the garden. These themed tours offer a structured yet flexible way for visitors to explore the villa, catering to different interests and allowing for a deeper understanding of the site’s historical context.
A Designers' Collective
A range of different tours
Our self-guided tours are designed to immerse visitors in different aspects of the villa, each offering a unique perspective on Roman life and architecture.
Rooftop view: The rooftop tour offers sweeping views of the villa and its surroundings. Visitors can appreciate the strategic location of the villa by the lake and its integration into the landscape. The rooftop view also allows for a better understanding of the villa’s layout and the ingenuity of its design.
The villa’s construction phases: This tour delves into the structural features of the villa, highlighting the sophisticated techniques used by Roman builders. From intricate mosaics to robust columns, visitors can marvel at the craftsmanship and architectural innovations that have stood the test of time.
Everyday Roman life: This tour brings the past to life, illustrating how the villa was once a bustling hub of activity. Visitors can learn about the daily routines of its inhabitants, from food preparation to leisure activities, gaining insight into the social and cultural aspects of Roman life.
Archaeological site & garden: The lush garden tour offers a tranquil escape and illustrates the villa’s close connection to nature. Visitors can explore the variety of plants and horticultural practices that were prevalent during the Roman era, understanding the importance of gardens in providing food, medicine and beauty.
To further enhance the visitor experience, the villa also offers free
guided tours every Sunday in a range of languages. These tours are led
by knowledgeable guides who bring the history and significance of the
villa to life.
Whether you’re exploring the architectural features of the site, delving into the daily life of ancient Romans or simply enjoying a leisurely stroll through the garden, Réimervilla Echternach is the perfect day out for the whole family. So, feel free to stop by on a sunny day and see the villa at its best. We look forward to welcoming you there!
Text: Katja Taylor
Source: MuseoMag N°III 2024
Find out more about the Roman villa and upcoming guided tours: www.reimervilla.lu